Be the Change is a project conceived and developed by Rude Cares aiming at raising awareness towards climate change and environmental impact in the Music Community. Rude is a certified B-Corp supporting multiple projects such as Green Future Project, Education for the Future, and Merch for Good and, among others, has launched Be The Change global project to offer eco-friendly Vinyl Record variants in Greenyl and BioVinyl to fans all over the world.
Standard Vinyl records are made of standard PVC, which is not great news for the environment. To offset the 2022 Vinyl Record production (180M), we would need to plant over 6 million trees (30 new trees for every 1000 vinyl records), equating to an area 35 times the size of NY’s Central Park.
Be The Change is selecting Artists until the end of 2024 who share our vision, and produce exclusive and limited Green variants of their catalogue LPs to offer to fans globally. Donations to the Green Future Project for each release are made, and 100 new trees are planted to offset each project’s residual footprint fully.
We are on a mission to make our Earth a better place through music, and we envision a global economy that uses business as a force for good!
This is not just a standard LP repress; the vinyl drop is a means, not an end, and the message is the primary objective. The Artists involved will be the first in the world to offer a 100% eco-friendly vinyl to their fanbase through Be The Change, and plant trees through our partner initiatives, Green Future Project.
Each record will be:
Greenyl Records are 100% PVC-Free, and the entire process is sustainable. In BioVinyl there’s a replacement of petroleum in S-PVC by recycling used cooking oil or industrial waste gases, and 100% CO2 savings in bio-based S-PVC production. The entire production of the BioVinyl is subject to the ISCC PLUS-process.
Did you know each Vinyl has an impact equal to 16 CDs?
The main cause is chloride contained in PVC-made traditional vinyl records that, during production, is released into the air. The production process uses a polymer containing 57% chloride content, a toxic gas with a very high impact. Research has shown how the growing demand for Vinyl will negatively impact the environment. A published survey by Keele University researchers estimates that vinyl records typically contain around 135g of PVC material with a carbon footprint of 0.5kg of CO2. The impact on the environment is pretty heavy, and, as said, we’d need to plant several million trees to offset the yearly world’s production. Also, vinyl chloride is hazardous when inhaled and is considered carcinogenic. Prolonged exposure to vinyl chloride causes lymphoma, leukaemia, and brain, liver, and lung cancers.
How does it sound?
Greenyl and BioVinyl sound perfect and has a high-quality sound. After a long research and development, an excellent sound has been granted.
Green Future Project is a B-Corp created to reverse the effects of climate change, preserving the Planet for current and future generations. We can monitor all projects activated to offset 100% of each Be The Change release’s residual footprint. Our releases have Zero Impact on the environment.
Science-backed CO2 isn't linked to a carbon credit, but nevertheless reliable as resulting from a scientific measurement and estimation of the CO2 tonnes absorbed.
Certified tonnes are CO2 tonnes linked to carbon credits which certify an exact amount that can be offset.
Some outstanding Artists are generously backing this initiative to the best of their means.
This project enjoys the key support of some exceptional partners from the music industry and beyond.
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